Interior design is, at its core, a collaborative effort. Behind every fabric, curtain, or upholstery piece that shapes a space, there’s a technical and creative process that begins long before the project takes physical form. In one of our episodes of “Espacios que hablan” Laura Huerta spoke with José Gancedo about how an idea is transformed into a tangible textile product.
Our guest has a long-standing career in textile decoration and has been instrumental in positioning Gancedo as a benchmark in fabrics for hotels and design-forward spaces. We had a meaningful conversation about how materials have evolved within interior design, especially when it comes to textiles.
“Tell us what the creative process looks like from start to finish, so our viewers can get a clearer picture,” Laura asked. And José clearly explained how this transformation takes place:
“We start with the designer’s idea—whether it’s something created in-house or a design we’ve received from an external designer. They share their vision with us, color is incredibly important, and then we use our tools to adapt their design to the fabrics we’re capable of producing.”
This exchange between designers and industry is crucial. Designers contribute an aesthetic vision, cultural references, and emotional aspirations for each space; manufacturers, in turn, bring technical expertise, production know-how, and the ability to bring ideas to life. It’s here that the perfect balance between creativity and feasibility is born.
However, it’s not always as simple as it sounds. Gancedo also mentioned the limitations they face when a designer’s imagination goes beyond industrial processes:
“There are things we can do, and then there are things designers sometimes envision that are really difficult to make.”
A striking example he shared:
“I’ve had projects where each hotel room was different, and that created serious challenges because industrial production has minimum quantities for machine setup, and that can make it very difficult.”
At U Interior Design, we understand this well. Working closely with suppliers and manufacturers allows us to strike a balance between personalized design and efficient production. Understanding technical processes from the start helps us fine-tune our proposals so that what we imagine can become reality—without sacrificing quality or coherence.
This dialogue between creativity and technique is one of the cornerstones of contemporary interior design. And in every project—from hotels to private homes—it’s essential to consider not only what we want to design, but also how it’s going to be produced.
We invite you to watch this podcast excerpt and explore how the use of more sustainable materials is evolving, and what’s behind each design decision. Follow us on our website and social media to stay up to date:
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