In the third episode of Espacios que hablan, Laura Huerta, Interior Design Director at U Interior Design, interviewed Pablo Gironés, a renowned expert in marketing with a focus on industrial design. In this conversation, the two reflected on what luxury really means, particularly in the context of hotel interior design.
For Pablo Gironés, luxury is not synonymous with ostentation or excess, but with simplicity and functionality. From his rationalist approach, he considers ‘silent luxury’ to be the true manifestation of exclusivity and refinement. For him, ‘less is more’ is not just a repeated phrase, but a tangible reality in the design and experience of spaces:
‘Luxury is silent’. – Pablo Gironés
This phrase points to the fact that the absence of unnecessary noise, discretion, order and cleanliness are fundamental elements that he values. In his vision, luxury is not so much about expensive materials or the amount of detail, but about an experience that is functional and comfortable for the user.
Furthermore, he emphasises the basic elements that, when well executed, transform any space into a luxurious refuge. When talking about his experience in hotels, he mentions that the materials must be of quality, but above all honest, avoiding the superfluous or an excess of decorative elements that can overwhelm.
‘A comfortable bed, the right temperature and lighting that doesn’t disturb make up more than 50% of what you need to feel comfortable in a space’. – Pablo Gironés
In this way, he explains that luxury can reside in the comfort of the essentials, rather than in extravagant details.
One of the most important points of his vision is silence. While many might think that luxury is in opulence or ostentatious services, Pablo Gironés argues that a quiet environment free from disruptive noise is what defines his ideal experience of luxury. This invites us to reflect on how we often overlook the importance of elements such as acoustic insulation, a fundamental aspect in high range spaces design.
‘Silence is not only pleasurable, it is indispensable for a space to really feel luxurious’. – Pablo Gironés
Pablo Gironés’ perspective resonates with a growing trend in interior design:
Discreet luxury.
These are spaces that do not seek to impress with excessive ornamentation, but instead provide a refuge of calm and well-being. In a world saturated with visual and sound stimuli, this minimalist, functionality-focused design philosophy resonates with those who seek balance and peace in their surroundings.
In conclusion, this episode of Espacios que hablan invites us to reimagine luxury from a less materialistic and more sensorial perspective. We invite you to watch the excerpt of the conversation here.