What kind of craftsmanship lies behind each piece? What challenges does it involve, and how do these factors influence cost and the execution of large-scale projects? These are the questions answered by Jerónimo Maciá, founder of Veo Veo, in the latest episode of Espacios que Hablan, the video podcast produced by U Interior Design.
Maciá explained that within the handmade processes his company specializes in, there are different levels of complexity that directly impact the value of each rug:
“In terms of handcrafting, we have three or four levels of difficulty: plain, then detailed design, and very detailed design,and of course, the price changes a lot depending on that.”
This classification is essential to understanding why a rug with relief or artisanal detailing can’t be compared to one produced with simpler methods:
“…So someone might compare a rug that has deep reliefs, loops, a lot of manual work, with another that was made with two ‘carbines’ and a couple of quick touches. Of course, the price can’t be the same.”
In that sense, educating clients and interior designers becomes part of the daily routine at Veo Veo, especially when it comes to managing expectations within a given budget. Still, Jerónimo proudly states that their work is consistently recognized:
“…That’s our daily bread. At Alfombras Veo Veo, we’re very satisfied,sometimes projects move forward, sometimes they don’t due to budget, but what’s clear is that when an interior designer, an architect, or a company thinks about installing special rugs or carpets, they think of us.”
Quality, attention to detail, and the ability to create unique, custom-made pieces have positioned Veo Veo as a go-to reference in the world of bespoke rugs and carpets. And sometimes, those custom projects come at a massive scale.
“One of the last projects was for a hotel in Budapest, with a rug that was 150 square meters. I tend to be bold, and then when I get back to the office, Cristina tells me off,understandably, because then the question is: how do we transport that?”
Indeed, the challenges don’t end in the design studio or workshop. Transporting a rug of that size to a centrally located hotel with restricted access requires serious logistics and planning.
“Usually, those kinds of hotels are in very central, capital city locations, with limited access… it’s a whole process. But hey, we always manage to make it work.”
Once again, Veo Veo shows us that design isn’t just about what you see, it’s about what you experience: the challenges, the technical decisions, the craftsmanship, and above all, the passion for creating something truly unique.
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Jerónimo Maciá:
Alfombras Veo Veo:
U interior Desing: