Carpets and rugs have been essential elements in interior decoration for centuries, bringing warmth, comfort, and personality to spaces. In the sixth episode of the Espacios que Hablan video podcast, our Interior Design Director at U Interior Design, Laura Huerta, sits down with Jerónimo Maciá, founder of Alfombras Veo Veo, a company that has revolutionized the custom carpets design for luxury hotels.
With more than 35 years of experience, Jerónimo Maciá takes us into the fascinating world of custom-made carpets, their impact on hotel design, the importance of sustainable manufacturing in Europe, and the trends that will shape the future of this essential element in high-end hospitality.
The value of a carpet: more than just a decorative element
For many, a carpet is simply a decorative accessory, but Jerónimo Maciá reminds us that its function goes far beyond aesthetics. Carpets and rugs play a key role in hotel interior design, not only for their visual appeal but also for their thermal and acoustic properties.
“If you walk barefoot on a wool carpet, you feel a massage on your feet. It’s like floating.” – Jerónimo Maciá
This sensory experience is what makes carpets an essential element in spaces where comfort and elegance are a priority. In luxury hotels, where every detail matters, a well-chosen carpet can transform a space and elevate the guest experience.
Craftsmanship and customization: the DNA of Veo Veo
Since its inception, Alfombras Veo Veo has been known for offering custom carpets, designed to fit the vision of architects and interior designers. Thanks to its ability to produce large-scale carpets with exclusive designs, the company has been involved in iconic projects, such as Hard Rock Ibiza and prestigious hotels in Tenerife and Budapest.
One of the highlights of the interview is how the company has maintained its commitment to quality and sustainability, choosing to manufacture in Europe instead of moving production to Asia, where working conditions and material quality often fail to meet their standards.
“We could have manufactured in India or Turkey, but we chose to prioritize proximity, quality, and fair working conditions.” – Jerónimo Maciá
This approach has made Alfombras Veo Veo a benchmark in the contract and hospitality sector, ensuring products that combine craftsmanship, innovation, and ethical business practices.
Sustainability in hotel interior design
Luxury interior design has evolved toward a more responsible and sustainable approach. In this regard, wool carpets stand out as an eco-friendly choice due to their natural properties:
- They are biodegradable and generate no harmful waste.
- They regulate temperature and improve a room’s acoustics.
- They capture dust and allergens, contributing to a healthier environment.
Jerónimo highlights the importance of choosing sustainable materials and avoiding synthetic alternatives that, while cheaper, do not offer the same performance or respect for the environment.
“Wool is the noble material par excellence. Over time, it gains in beauty and quality, something synthetics cannot achieve.” – Jerónimo Maciá
Trends in carpets and rugs for luxury hotels
Hotel interior design is undergoing a transformation, and carpets are no exception. Jerónimo shares some of the key trends shaping the industry:
1. Total customization
More than ever, hotels are seeking exclusive pieces that reflect their identity. Thanks to developments in printed carpets, it is now possible to customize each room, hallway, or lobby with unique designs, without increasing production costs.
2. A return to natural materials
The demand for sustainable materials is on the rise. Wool, silk, and natural fiber carpets are the preferred choice for those who seek luxury with an eco-conscious mindset.
3. Carpets with texture and relief
New manufacturing techniques allow designers to play with volumes, creating carpets with reliefs, loops, and textured combinations that add sophistication to any space.
4. Large-format carpets
Luxury hotels are increasingly opting for XXL carpets, designed to stand out in lobbies and meeting rooms. Alfombras Veo Veo’s ability to produce pieces up to 150m² has been crucial in some of the most prestigious projects in the industry.
The future of carpets in hotel interior design
The conversation with Jerónimo Maciá makes it clear that the future of luxury hotel interior design is rooted in customization, sustainability, and artisanal quality. Carpets are no longer just accessories—they are key elements in creating unforgettable guest experiences.
If you’re passionate about this industry and want to learn more, we invite you to watch the full episode on YouTube: 📺 Watch episode on YouTube
Discover more about custom carpets at Alfombras Veo Veo, the go-to brand for luxury hotel carpet design and manufacturing.
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