In the Espacios que Hablan podcast, Laura Huerta, Interior Design Director at U Interior Design, and Naima Farrouki, Head of Advertising at Manera and Fearless, share their perspectives on the impact of advertising in the world of interior design. In their conversation, both highlight the importance of an advertising strategy that includes both print and social media to maximise brand visibility.
Laura Huerta opens the dialogue by emphasising how the Naima team creates a ‘universe’ around each advertising action, ensuring that each campaign is not limited to a single media. For them, advertising is an expanding narrative, where each piece is integrated into a complete and enriching experience.
‘Well, you make a universe out of every action you do in advertising’. – Laura Huerta
Naima, on the other hand, highlights that nowadays it is not enough to be only on social media or in print media. A presence on both platforms is essential to keep the brand visible and relevant in a competitive market. This integrated visibility strategy allows brands to connect with different audiences and adapt to each channel.
‘On social media, obviously you have to be there, but you have to be on the paper side as well’. – Naima Farrouki
Brand visibility is a central theme in the conversation. According to Naima, it is important for a brand to stay in the consumers and industry professionals minds, since repetition and constant presence on different platforms are key to brand positioning and recognition in the market:
‘In the end, brand visibility is very important.’ – Naima Farrouki
This omni-channel approach, combining social media, traditional media and events, is the way in which interior design brands become industry leaders. It is not only about creating innovative and quality products, but also about making sure that the audience knows and values them, thus building an emotional and memorable connection with the customer.
We invite you to watch this excerpt from episode 4 here.